Want Your Team to Embrace Change? Start by Embracing Their Fears

Woman in Gray Tank Top Looking Frightened

Most leaders recognise that change is essential to progress, but few understand why their team resists it so strongly. Is it because people are simply set in their ways? Or is there something deeper going on? Here’s a reality that might surprise you: resistance to change is rarely about the change itself. Instead, it almost always boils down to one thing—mistrust.

Leaders who see resistance as an inherent flaw in others rather than an opportunity for growth miss out on one of the most powerful transformation tools they have. When mistrust is reframed as a chance to build a bridge of understanding, resistance can actually become a path to stronger, more resilient teams.

In my experience, people don’t resist change because they fear the unknown or lack adaptability. They resist the uncertainty and the perceived risks that come with it. For most, it’s not the change itself they distrust but rather the perceived fallout they can’t predict or control. So, how can leaders transform resistance into support? It starts with two core strategies: transparent communication and validating your team’s fears.

The Real Reason People Resist Change: A Fear of the Unknown

If you think about it, change is inherently risky. For your team, any significant shift could mean unfamiliar roles, new workflows, or a shake-up in existing relationships. Most of all, it creates a sense of vulnerability. Imagine asking someone to walk through a foggy path without telling them where it leads. It’s only natural they’d hesitate.

Resistance is a Self-Preservation Response
People resist change when they feel they’re being asked to relinquish control over their situation. It’s a way of preserving their current sense of security. Understanding this basic instinct is crucial for leaders who want to guide their team through change without sparking pushback. Leaders who can empathize with this reaction are far better equipped to handle it effectively.

Resistance Isn’t Always a Bad Sign
One key insight is that resistance is not necessarily a negative reaction. In fact, it can be a valuable barometer for identifying concerns or fears that may not have been otherwise expressed. When team members push back, it often means they’re invested enough to care. Instead of trying to “fix” or quiet that response immediately, wise leaders lean into it as an opportunity to open a dialogue and get to the root of their team’s concerns.

Building Trust by Validating Fears

One of the most powerful tools you have as a leader is your ability to validate your team’s concerns. By acknowledging their fears without rushing to offer solutions, you signal to them that their emotions are legitimate and valued. This act of validation is often the first step toward building trust.

Why Validation Works
When people feel their feelings are recognized and respected, they’re more likely to move beyond them. Validation sends the message that it’s safe to feel uncertain and even fearful about change. This is particularly important in a professional environment, where people may feel pressure to suppress their feelings for the sake of “professionalism.”

Transforming Resistance Into Support
A leader’s willingness to address fears directly, without downplaying or minimizing them, can transform resistance into support. It shows that you understand the stakes involved and that you’re not asking your team to disregard their natural instincts. Instead, you’re giving them a path to move forward together.

Transparency: The Antidote to Fear

One of the simplest yet most impactful ways to dissolve resistance is by being open and transparent. Fear is often a byproduct of ambiguity, so when a leader is straightforward about the challenges and benefits of a change, they give their team something invaluable—clarity.

Sharing the Full Story
While it’s tempting to focus only on the positive aspects of a new initiative, this can backfire if the realities of the situation don’t align with the idealized picture you present. Leaders who share both the upsides and the potential downsides show their team respect by trusting them with the full truth. This, in turn, fosters a sense of ownership and engagement.

The Risks of Overly Positive Messaging
When only the good is shared, teams are left to wonder what’s being hidden. This gap can breed speculation and mistrust, which fuels resistance. Conversely, leaders who openly discuss the risks involved show that they’re not just pushing an agenda but leading a collective journey.

Transparency doesn’t mean you have to give a play-by-play of every detail, but it does mean acknowledging the genuine concerns that may come up. Acknowledge what’s uncertain and even invite team members to raise their own questions.

Practical Steps for Building Trust Through Transparency

To break down the steps for fostering trust through transparent communication, here are some tried-and-true methods that leaders can adopt right away:

  1. Acknowledge the Downsides Alongside the Benefits
    If a change involves potential setbacks, such as extra workload or temporary disruptions, bring them to the table alongside the benefits. This honesty goes a long way toward building credibility.
  2. Communicate Early and Often
    Don’t wait until the last minute to involve your team in the process. By looping them in early and providing regular updates, you help them adjust gradually rather than all at once.
  3. Encourage a Feedback Loop
    Foster an environment where team members feel comfortable voicing their concerns or reservations. This can be through regular check-ins, anonymous surveys, or open forums. Feedback helps you gauge your team’s sentiment in real-time and address issues as they arise.
  4. Explain the “Why” Behind the Change
    Many leaders focus on the “what” and the “how” without explaining the “why.” Giving your team insight into the reasons behind a change cultivates a sense of purpose and meaning, making it easier for them to get on board.
  5. Invite Team Members to Contribute Solutions
    When team members feel involved in shaping how the change will be implemented, they’re more likely to view it as something they’re helping to create rather than something that’s being imposed upon them.

Building a Resilient Culture That Welcomes Change

When leaders commit to open, transparent communication, they don’t just make change easier; they set the stage for a culture that welcomes future changes. Each time you share the full picture, you’re building a foundation of trust that makes your team more adaptable and resilient.

Long-Term Benefits of a Trust-Based Culture
Organizations that prioritize trust and transparency are often better equipped to handle unexpected disruptions. Whether it’s a market shift, a new technology, or an internal restructuring, these teams can pivot more effectively because they’ve developed a culture of adaptability. A trust-based culture also leads to higher employee satisfaction and retention, as team members feel valued and respected in their roles.

Avoiding the “Flavor of the Month” Syndrome
One risk in organizational change is that team members may begin to view new initiatives as passing trends, or “flavors of the month.” This mindset can lead to apathy and disengagement. But when leaders communicate openly and involve their team in the process, they prevent this issue by showing that each change has a purpose and isn’t simply a whim.

The Role of Empathy in Leading Through Change

Empathy might seem like a “soft skill,” but in the context of leadership, it’s a powerful force for driving lasting change. Empathy is about seeing the situation from your team’s perspective and understanding the emotional landscape they’re navigating. Here’s how empathy plays a crucial role in fostering trust:

  1. Empathetic Listening
    When team members express concerns, listen with the intent to understand rather than respond. Empathetic listening shows that you genuinely care about their perspective, which builds mutual respect.
  2. Acknowledging Personal Impacts
    For some, changes may impact their daily routines, relationships with colleagues, or even their work-life balance. Leaders who acknowledge these impacts show that they see their team members as individuals, not just employees.
  3. Expressing Vulnerability as a Leader
    Leaders often feel they need to have all the answers. But sometimes, admitting that you don’t have every detail figured out can humanize you in the eyes of your team. It shows that you’re navigating the change with them, rather than directing from above.

Why Resistance Is a Gift

Ultimately, resistance is not an obstacle but a gift that reveals where trust is lacking or where additional support is needed. Leaders who recognize this can use resistance as a catalyst for growth, both for themselves and for their team.

From Resistance to Engagement – When you shift your perspective on resistance, you begin to see it as an engagement tool. By addressing the underlying fears or uncertainties, you can transform resistance into a stronger commitment to change. This process builds not just trust but also a more engaged, loyal, and resilient team.

Give Them the Full Story

If you’re striving for a team that buys into change, remember this: give them the full story. The good, the bad, and everything in between. By cultivating transparency, validation, and empathy, you can transform resistance into trust and create a culture where change is no longer feared but embraced.


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